Initial final logo treatment, The logo needed to be more legible and less like a icon as the client needs people to know what they are. I choose to work with and edit Gotham as its a strong bold typeface. On one hand it gives off a corporate feel which is needed in today's market where there are so many D.I Y labels that have a very amateur look and on the other hand with the slight edit it gives off a young edgy feel with will connect with the target audience.
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