Started out quite direct with this logo, I wanted to base it around the actual words within the logo "hoya-hoya" which i think gives off a slightly oriental feel. I then thought about the music style and genre which would suit with the modern electronic Japanese style brands and artwork so i went along those lines when developing.
Whilst coming up with a custom logo I though about creating a full typeface which could be used within other promotional material and the within the brand itself.
This could be used on sampler cd's, flyers, poster,s the website and other online resources or even motion graphics for the event.
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