Tuesday, 16 November 2010

Sex on wax development.
































































































I started to play around with the composition and try and simplify the original drawings to make it more clear as a logo.

I then used the typeface in a off skew way to suggest sound whilst keeping the legs to keep the logo 'sexy'.

I choose to use the adapted typeface gotham rounded rather than the more decretive typeface neon lights. It's more legible and can be implemented across the brand.

Using stroke line's i create a shiny lights tube feel to the typeface aiming to get that 'sexy' neon light look.

Then just looked at colours that will suit.


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