Just printed out the KLAP KLAP stationary, choose to use a fluro orange and black for the colour ways, obvious (dutch football kit) but it works in terms of audience and sector. Also cheap to re produce as the paper is hugely available in a laser copy format.
The chosen typeface used is helvetica bold ( the original typeface) this can be used through out the brand range.
The colours in terms of Print would key-line black and pantone 804 U, which will be used to produce the business cards, promo cd's and promotional material etc.
The colour for screen is FF8000 and 000000 along with FFFFFF.
I also made some amendments to the logo, making the stroke thicker made it a bit easier on the eye and easier to recognise when at a small scale. Also changed the angle a bit, this again made it re-semble a hand more as the shape was clearer.
Hi- Where were you able to find the neon orange paper? I am having the hardest time!
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