Decided to see how one of the other logo treatments work work across stationary, decided to go with a pink laser copy paper stock to back up the idea of sexy or sex. Might try it with a purple paper stock as the purple logo treatment worked quite well and could be a tad more interesting than the pink.
In terms of logo I think the treatment with legs works better as a logo. Sometimes I think just type logo's can be less rememberable than icon style logo's which can be unique and suggest more visually.
Also looked at how the logo could be implemented through to packaging. Using foil packaging with a screen printed logo on plays on the idea of censorship much like the gentleman's magazines you find on top shelfs.
Definitely think the logo with legs works better, it was mentioned that the pure type treatment could be used for other things within the brand as it uses the same typeface.
Another thing that I thought about was how the logo was applied, I think the repeat of the logo three times subtly hints of XXX which ties in with the image of sex etc.
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