Decided to look at possibility to present to the client resulting in 3 design direction consisting of a heavy image based direction with minimal type, a type only direction and a more balanced type and image direction.
This is a quick mock up of the sleeves for design direction 1 using image as the main visual. I have used cropped images of Technics SL 1210 which are industry standard record players and other Club/DJ related products.
Using halftone, the images have resulted in a industrial feeling style which again backs up the techno party aspect of Mitternacht.
As well as using the screen printed images i have applied stickers to the mailer which indicate the edition by colour and produces a identifiable product range.
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