Thursday, 20 May 2010
Final 4 Mitternacht web videos for next months event.
I decided to give Leon two video treatments one text only using type as image and also information and one that's based upon the designs for the resident mix cd packaging.
The text one ones work well in terms of informing and also in terms of engaging with the audience as it is just as easy to understand as written static text. The image heavy based video also delivers in these areas but the imagery just add another element that will engage with the viewers.
I used the yellow text to visually tie in with the colour of this months event which is yellow. This would make sense to make the first resident mix to be the yellow mix.
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The latter one is my personal fave mate. A lot more interesting than the first couple, while still showcasing skill in motion. The end shot with text is brill.
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