Monday, 24 May 2010

Back Breaking Mailers.



















click for a bigger version.


Screen printed the mailers with the original logo as i felt this was best option for identity. I think if i had of gone with the half tone photo it may of caused confusion and not be as direct. I also think the type based cd/vinyl sleeve will work better as more can be made at once which creates a cheaper product which is what we want. I also felt that the hand screened prints gave the impression of a diy approach which is what mitternacht is all about and is what i wanted to get across with this/these products. A digital print i felt would of made the products come across as more of a mass produced peice intened for a large amount of customers compared to this approach which gives of a more organic, personl feel due to the imperfections in the print.

1 comment:

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