I looked at a number of target audience and tried to adapt and tailor suit my concept to each one through different scenario's. I also used the key artist from the 'edge zones' at the BME as reference so it ties in with the BME experience.
After the crit it was made apparent that we needed to execute these ideas through either photo story boards or press adverts. Next step is generating ideas and situations to simplify the 'story' to a single image.
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