After the crit last week we decided to scrub are initial idea of changing the face of BME visuals, it was made apparent that the concept was weak and that the outcome would be mostly superficial.
I have documented the work i produced for this here and also some of the re-working of concept ideas and research to inform my concept decisions.
As a collaborative we have decided to work on two different concepts to see how far we can push the idea on our own and then evaluate them both and go for the strongest idea.
The first concept is , 'making people remember'. This idea came about from seeing how people tend to lose there passion for music as they age or other things become more important. The concept could be executed in different ways to appeal to a mixed demographic audience but all share a lost passion for music.
Our second concept is based upon the private hire space which is available for hire at the BME. This would be directed at corporate companies that are involved with or around music. ( HMV, PMT, Record labels, Booking agents etc.) The space could be used for private party's, award ceremonies, rock and pop gigs, cocktail receptions and private and corporate events.
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