During yesterday session i found that i wanted to produce work in a specific area for a targeted audience. The idea was around taking the chosen briefs and breaking them down into why you choose them. Did you choose the brief so you could do what YOU wanted to do or did you choose the brief because you wanted to meet the clients needs ie. do you feel more comfortable doing client led work or do you feel more comfortable doing design led by the designer.
One thing that was made clear was that with a brief you need CONTENT,PRODUCT and CONTEXT. These three components are constantly evolving though and can be taken from one area to another for example.
CONTENT- ENVIRONMENT
PRODUCT- TYPEFACE
CONTEXT- TYPE DESIGN
CONTENT- TYPEFACE
PRODUCT- WEBSITE
CONTEXT- WEB DESIGN
I also found this exercise useful for helping with my PPD and allowing me decide on a direction for specialism in the future. It also made me re-look at briefs so i could choose one with a suitable content as i find i need to be given a problem or message to communicate rather than just come up with one myself.
Current TV is the new brief from the YCN, The idea is to create a TV ads/stings around the theme of participation.
CONTENT- CURRENT TV
PRODUCT- MOTION GRAPHIC/ANIMATION/STOP MOTION .ETC
CONTEXT- TV
Finally 10 things that make the best brief.
1. Clear content
2. Enjoyable/fun/appropriate
3. Defined audience
4. Specific outcomes
5. Appropriate tone of voice
6. Scope for development
7. Clear deadlines
8. Realistic expectations
9. A audience i can relate with
10. written by me. ha
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