Friday, 26 February 2010

Project Rationale/Concept statment.

Brief- YCN Collaboration brief.

British music experience.

Problems

- No one know where they are

- The visuals are not representative to what there about.

- No motion graphic advertising on any contextual websites or TV channels.

We intend to:

- Inform where the BME is.

- Promote the fun and interactivity of the BME.

- Persuade a through exciting,fun and interactive visuals.

A group of: family's, encouraging contemporary family days out. Similar to things like the Baltic in Newcastle, or the Tate Modern and Design Museum in London.




We will produce:

Printed material - posters, flyers, packaging.

Digital media - Motion graphic Web sting.

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